What's In a Name?

How would you like a subscription to Beaver magazine? Well, because of current Internet security settings, you can't have it. You see, the magazine, which has nothing to do with the beaver you're thinking of, had to change its name because when people searched for the magazine, they get a whole lotta un-related links. Plus, kids searching for the Canadian historical magazine in school can't find it because the word "beaver" is apparently blocked.